To successfully build your organization, there are many pitfalls you need to avoid if you’re prospecting and recruiting on social media.
Before learning about the WRONG ways to recruit online, I did what my upline in various programs told me to do on social media. Since I had not a clue what I was doing, I relied on them to show me the right way. As it turned out, what they were actually showing me was how to spam!
Have you spent hours a day inviting people to be your friend, and when they accept, immediately pounce on them with a copy/paste canned response like “can I ask you a question” and “are you open to hearing about” messages? It didn’t take me long to stop doing that because people would unfriend me, or simply weren’t interested because they were busy doing the same thing with their own businesses.
Have you posted ads in 100’s of facebook groups, perhaps buying a tool to do it for you automatically? I did. I wasted so much time joining all those groups… and then wasted money on facebook posting tools… and neither got me anywhere other than in facebook jail.
Have you posted ads for your business on your profile page and tagged a bunch of friends in them? Yep. That’s what I was told to do, and blindly I followed that horrible advice. As you can imagine, I didn’t get any positive feedback from that, let alone anyone interested in my business… just a lot of people unfriending me.
Even when I posted simple ads on my profile page without tagging friends and making people comment (engage with me) to ask for the link to whatever I was promoting, sure I got some visitors to those links, but not much else … mostly just dead end chats with people who were really only tire kicking.
So believe me when I say … I have been there!
Top 6 Warning Signs that Your Social Media Prospecting Efforts are Actually SPAM
Your first private message to a stranger on social media includes a link to join your opportunity or asking permission to send them one
You get angry replies via private messaging and/or you have been reported as a spammer, or worse yet, get put in Facebook jail.
You post links to your opportunity or website in the comments section of other people’s social media posts
You PM people you haven’t spoken to since high school
Posting in 100’s of Facebook groups a day, or enlisting an automated tool to do it, and then recommending a subscription to that tool to teammates. Yep, it happened all the time – the blink leading the blind!
You engage in endless interactions online with a hidden agenda, hoping to transition the topic to something that would get people interested in your opportunity, without caring about knowing the other person.
This last one for me is a big one but could also be controversial.
After all, #6 is the very definition of prospecting (online or offline), which even when done right… can still feel awkward, resulting in people getting frustrated or angry at you, completely obliterating any trust they may have been building with you… which is why I eventually decided to stop prospecting all together.
The Internet Never Forgets and It’s Ruining It for Everyone Else
I’ve heard that success in business is all about ‘the right time’ and ‘the right place’ and the right ‘message’.
Like me, many other network marketers today are being taught methods of recruiting with social media.
Sadly, these so often include the wrong message, at the wrong time, at the wrong place.
Here’s the truth of the matter:
There is a VERY fine line between recruiting on social media and spamming people. Many network marketers have been turned into human spam bots by their upline and company leaders…
“Yes or No … Next!”
We had become disposable people, just numbers, assigned the job of “spreading the word” about our company’s products or opportunity at the expense of our individual reputations, let alone risking suspension of our social media accounts.
Eventually, all successful entrepreneurs and networkers learn the real secret to success, and it becomes the foundation upon which all of their prospecting, recruiting and business building methods are founded.
What is that “secret”?
People don’t care how much you know, until they know how much you care” – Theodore Roosevelt